But the positive benefit of the emerging data driven society is threatened by the tensions formed through asymmetric power imbalances that manifest across a narrow band of walled gardened web services. Real-time, non-statistical datasets offer huge potential for governance, commerce, and social cohesion. It is argued that this centralised model threatens to stifle the digital economy, destabilise our democracy, and fundamentally change our social norms. The reality of ubiquitous computing and exponential personal data generation challenges the notion of privacy, as Surveillance Capitalism and Nation State endeavour to record and analyse personal data with the objective of leveraging influence and control.
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